Privacy Policy
Effective as of November 19th, 2024
LOBU ("we," "our," or "us") is committed to protecting your privacy and ensuring your personal information is handled securely and in compliance with applicable laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada and other relevant data protection regulations.
This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you access our mobile application, website, or related online services ("Services"). By using our Services, you consent to the practices described herein. If you do not agree, please discontinue use of the Services.
1. Information We Collect
We collect personal information to provide and enhance our Services. This information is categorized as mandatory or optional.
1.1 Mandatory Information
The following data is required to use our Services:
- Postal Code
- City
- Province
1.2 Optional Information
You may choose to provide the following information to enhance your experience:
- Full Name
- Street Address
- Email Address
- Phone Number
- Username and Profile Picture
- Additional information provided during interactions with our Services.
1.3 Automatically Collected Information
We automatically collect data when you use our Services, including:
- Device and Log Information : IP address, device identifiers, operating system details, and browser type.
- Location Data : An approximate location determined from your IP address to offer location relevant services. Precise geolocation is not tracked.
- Engagement Data : Data on how you interact with the app, such as businesses viewed, likes, and shares.
- Content : Reviews, images, videos, or other media shared via the platform.
- Advertising Data : Data about your interactions with ads, such as views and clicks.
2. How We Use Your Information
We use collected data for the following purposes:
2.1 Service Delivery and Optimization
To provide, improve, and personalize our Services, including using location data to recommend local businesses.
2.2 Marketing and Advertising
To deliver targeted ads and promotional content based on your preferences and behaviors. You may opt out of targeted advertising by adjusting device settings or contacting us.
2.3 Communication and Support
To respond to inquiries, provide customer support, and send updates regarding your account or our Services. You can opt out of promotional messages at any time.
2.4 Research and Analytics
To analyze trends and behaviors using aggregated, anonymized data to improve features and offerings.
2.5 Legal Compliance and Security
To meet legal obligations, prevent fraud, protect user safety, and enforce our terms of service.
3. Sharing of Information
We may share your information with:
3.1 Service Providers
Third party vendors who assist in providing services such as hosting, analytics, advertising, or customer support. These providers must adhere to strict confidentiality agreements.
3.2 Affiliates and Business Partners
For co-branded offerings or collaborations, subject to confidentiality obligations.
3.3 Business Transfers
In case of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction. We will notify users of any significant changes.
3.4 Legal Requirements
To comply with legal obligations, such as responding to court orders or safeguarding against fraud or unlawful activities.
3.5 Consent
With your explicit consent for specific purposes.
4. Data Retention
We retain personal and business-related information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law.
4.1 Retention of Personal Information:
- Personal information is retained for the duration of your use of our Services and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements.
4.2 Retention of Business-Provided Data:
- Information provided by businesses for their profiles or other platform activities will be retained for 3 years following account deletion. This retention period allows us to address potential legal disputes, fraud investigations, or compliance requirements.
4.3 Secure Deletion:
- At the end of the retention period, all personal and business data will be securely deleted using industry-standard methods to ensure irretrievability.
By maintaining clear retention practices and secure deletion protocols, we aim to safeguard your data and uphold your privacy.
5. Data Security
We implement robust measures to protect your data, including:
- Encryption of sensitive information.
- Secure storage protocols.
- Access controls to prevent unauthorized access.
While we strive to safeguard your data, no system is entirely secure. If a data breach occurs, we will notify affected users and relevant authorities in accordance with applicable laws.
6. Your Rights
You have the following rights regarding your personal information:
- Access : Request access to the data we hold about you.
- Correction : Update or correct inaccurate information.
- Deletion : Request deletion of your data, subject to legal retention requirements.
- Portability : Receive your data in a structured, commonly used format.
- Consent Withdrawal : Withdraw consent for processing your data.
- Object to Processing : Opt out of specific processing activities, such as direct marketing.
To exercise your rights, please contact us at contact@lobu.ca
7. Cookies and Similar Technologies
We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can adjust your browser settings to disable cookies, but this may impact functionality.
8. Changes to this Privacy Policy
We may revise this Privacy Policy periodically to reflect changes in our practices or legal obligations. Significant updates will be communicated via email, in-app notifications, or by updating this page.
Last Updated: [December 2024]